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Intellectual Property

Our primary concern is to provide comprehensive intellectual property advice that protects our clients’ interests.

Intellectual Property

Our Intellectual Property Group works with clients to take early and effective action to protect the engine room of their business before issues arise. We also assist our clients with effective dispute resolution strategies followed up by litigation, if necessary, as an important part of protecting their intellectual property. 


We advise clients across a range of sectors, including animation, new media, information technology, construction, wine, clothing, advertising, publishing and finance. We advise them in the following areas:

With business becoming increasingly global, we have forged relationships with specialist law and patent attorney firms both in Australia and overseas so that we can protect our clients’ intellectual property wherever and whenever the need arises.


  • acting for a major digital music distribution company, including in connection with the establishment of a joint venture structure, the creation of a music streaming service, the supply of digital audio programming, drafting and negotiating content licences, drafting customer terms and conditions, the development of digital apps and acting on the sale of the company
  • acting for a producer and distributor of educational video content and supplier of a cloud-based educational content platform on various aspects of its business, including international licensing and distribution arrangements and protection of the client’s intellectual property.

Recent Posts

29 September 2020 - Knowledge

IP Australia updates its fees for trade mark applications

#Intellectual Property

From 1 October 2020, IP Australia will increase fees for online and paper trade mark applications and for hearings through phone, video or in person.

06 May 2020 - Knowledge

A crunchy dispute over peanut butter is smoothly resolved by the Full Federal Court

#Intellectual Property

Last month, the Full Federal Court handed down its decision in the Bega v Kraft[1] saga that has revolved around the ownership and use of the ‘trade dress’ of the peanut butter formally sold by Kraft. The decision of the Federal Court in the first instance was upheld.

22 April 2020 - Knowledge

IP roundup: Key steps for brand owners during COVID-19 and recent trade mark disputes 

#Intellectual Property

We outline some practical steps brand owners should take and be weary of when riding out the COVID-19 storm. Plus a discussion of recent trade mark disputes concerning Australian brand owners.

17 March 2020 - Knowledge

Post-Brexit and what it means for your intellectual property rights

#Corporate & Commercial Law, #Intellectual Property

This article addresses the implications that Brexit may have on your intellectual property rights in the European Union.

18 September 2019 - Knowledge

She’s just not that 'Into You' – Ariana Grande seeks $10 million after snubbing Forever 21

#Intellectual Property, #Technology, Media & Telecommunications

US fashion retailer Forever 21 is facing potential liability of US $10 million following its unauthorised use of popstar Ariana Grande’s likeness, trade marks and copyright material for the purpose of creating a false perception that she endorsed its products.

04 September 2019 - Knowledge

Avoiding ‘Fyre’: Eight key legal issues in running a festival or event

#Competition & Consumer Law, #Intellectual Property, #Corporate & Commercial Law, #Technology, Media & Telecommunications

Running events is not just the domain of music or arts festival organisers. Most businesses will from time to time run conferences, networking and other events. This article provides a checklist of the top issues for consideration.

27 August 2019 - Knowledge

IP contracts must clear new competition hurdles

#Competition & Consumer Law, #Intellectual Property

There are only weeks left before important changes to the long-standing intellectual property exemption from restrictive trade practices come into effect. The latest update from the ACCC outlines the red flags to consider now.

09 July 2019 - Knowledge

Lost in translation: The People vs Kim K

#Intellectual Property, #Technology, Media & Telecommunications

As many businesses would know, picking a trade mark is not easy. Just ask US celebrity Kim Kardashian who had selected the name ‘kimono’ for her new shapewear range, but has since been accused of neglecting cultural considerations, prompting the Japanese Trade Marks Office to dispatch an envoy of IP lawyers to discuss the application with the United States Patent and Trade mark Office. We look at the latest on this matter – and the key lessons for business when selecting a trade mark.

05 July 2019 - In the News

Holding Redlich welcomes IP partner

#Intellectual Property, #Technology, Media & Telecommunications

Holding Redlich has added an IP expert to its technology, media, and communications team.

02 July 2019 - Knowledge

Federal Court sends $2.3m message: Fake art harms culture

#Competition & Consumer Law, #Intellectual Property

We discuss the deterrence effect of the significant penalty handed to Birubi Art last week for engaging in misleading or deceptive conduct in breach of the Australian Consumer Law.