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Sarah is a Special Counsel in Holding Redlich’s Corporate and Commercial group. Sarah's expertise is in intellectual property, transactional and regulatory matters, with a focus on the media, entertainment and technology industries. 

Sarah's clients include broadcasters, technology companies and start-ups, advertising agencies, production companies, consumer brands, government agencies and private equity investors.


Sarah’s recent experience includes: 

Intellectual Property

Acting for clients (both licensees and licensors), including in relation to:

  • the negotiation and drafting of licence agreements
  • intellectual property ownership and exploitation
  • domestic and international trade mark registration and advice, and trade mark portfolio management (including preparing evidence and submissions in response to examiners' reports)
  • devising reputation and brand protection strategies
  • advice on domain name law.

Media and Entertainment

Acting for advertising agencies, production companies, artists, content distributors and broadcasters, including in relation to:

  • the negotiation and drafting of commercial agreements (such as client services agreements and agreements with key talent)
  • the pre-vetting of advertising material (including for copyright, Australian Consumer Law and defamation issues)
  • providing assistance and advice in relation to Ad Standards complaints
  • providing assistance and advice in relation to trade promotions.  

Commercial Agreements

Acting for clients in relation to the negotiation and drafting of commercial contracts, including in relation to:

  • sponsorship agreements
  • services agreements
  • distribution agreements
  • referral agreements.


Acting for clients in relation to:

  • matters involving regulatory compliance, approvals and dealings with regulators (including the Australian Competition and Consumer Commission, the Australian Communications and Media Authority and the NSW Electoral Commission)
  • both the restrictive trade practices and consumer protection provisions of the Competition and Consumer Act.

Corporate Governance

Acting for clients in respect of corporate governance matters, including in relation to:

  • shareholding structures
  • joint venture structures
  • directors’ duties.


14 April 2021 - Knowledge

The importance of clearly distinguishable #advertising on social media

#Technology, Media & Telecommunications

In the first case found to breach the tightened rules on distinguishable advertising, Ad Standards upheld a complaint that an influencer did not clearly disclose a partnership with a clothing brand.

23 September 2020 - Knowledge

Ad Standards upholds first complaint under body image rule

#Technology, Media & Telecommunications

A Calvin Klein ad was recently found to breach the Australian Association of National Advertisers Code of Ethics for advertising that promotes an unrealistic body image.

26 August 2020 - Knowledge

Advertising in the time of COVID-19 – how to avoid breaching community standards on health and safety

#Technology, Media & Telecommunications, #COVID-19

Ad Standards has recently determined that advertisements showing conduct contravening COVID-19 health and safety orders will likely breach the Australian Association of National Advertisers Code of Ethics.

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