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Sarah is a Senior Associate in Holding Redlich’s Corporate and Commercial group. Sarah has broad commercial law expertise in both transactional and regulatory matters, with a focus on the media, entertainment and technology industries. 

Sarah’s clients include television and radio networks, technology companies and start-ups, advertising agencies and communications businesses, production companies, physical and digital content distributors, government agencies and private equity investors. 


Sarah’s recent experience includes: 

Media and Entertainment

Acting for advertising agencies, production companies, artists, content distributors and broadcasters, including in relation to:

  • the negotiation and drafting of commercial agreements (such as client services agreements and agreements with key talent)
  • the pre-vetting of advertising material (including for copyright, Australian Consumer Law and defamation issues)
  • providing assistance and advice in relation to Ad Standards complaints
  • providing assistance and advice in relation to trade promotions.  

Intellectual Property

Acting for clients (both licensees and licensors), including in relation to:

  • the negotiation and drafting of licence agreements
  • intellectual property ownership and exploitation
  • domestic and international trade mark registration and advice, and trade mark portfolio management (including preparing evidence and submissions in response to examiners' reports)
  • devising reputation and brand protection strategies
  • advice on domain name law.

Commercial Agreements

Acting for clients in relation to the negotiation and drafting of commercial contracts, including in relation to:

  • sponsorship agreements
  • services agreements
  • distribution agreements
  • referral agreements.


Acting for clients in relation to:

  • matters involving regulatory compliance, approvals and dealings with regulators (including the Australian Competition and Consumer Commission, the Australian Communications and Media Authority and the NSW Electoral Commission)
  • both the restrictive trade practices and consumer protection provisions of the Competition and Consumer Act.

Corporate Governance

Acting for clients in respect of corporate governance matters, including in relation to:

  • shareholding structures
  • joint venture structures
  • directors’ duties.


23 September 2020 - Knowledge

Ad Standards upholds first complaint under body image rule

#Technology, Media & Telecommunications

A Calvin Klein ad was recently found to breach the Australian Association of National Advertisers Code of Ethics for advertising that promotes an unrealistic body image.

26 August 2020 - Knowledge

Advertising in the time of COVID-19 – how to avoid breaching community standards on health and safety

#Technology, Media & Telecommunications, #COVID-19

Ad Standards has recently determined that advertisements showing conduct contravening COVID-19 health and safety orders will likely breach the Australian Association of National Advertisers Code of Ethics.

16 April 2019 - Knowledge

Australian Government allows programs produced for online streaming to access two important tax incentives

#Technology, Media & Telecommunications

The Australian Government has decided to alter its interpretation of the relevant taxation legislation to allow television series and mini-series which are produced for streaming to the public on online platforms to qualify for the Location Offset and the Post, Digital and Visual Effects (PDV) Offset. The decision applies to applications for those Offsets received from 11 April 2019.