Holding Redlich has a leading Australian trade mark and brand management practice
We have a depth of experience in the areas of copyright, trade marks, designs, domain names and confidential information.
The team at Holding Redlich recognises the importance of protecting, maintaining, and enforcing rights in personal and business branding. Our team includes experienced trade mark lawyers and administrators with particular expertise in the property, financial services, technology, and media and entertainment sectors.
Our brand management strategy for clients is to protect and enforce all of their intellectual property rights across all platforms. Trade mark portfolios managed by Holding Redlich include some of Australia’s largest superannuation funds, one of the world’s most well-known software businesses, and a number of leading fashion houses.
To help our clients understand Australia's legal framework governing trade mark registration and use, licensing and assignment, enforcement and more, we recently published an in-depth Q&A in the Lexology Getting The Deal Through: Trademarks guide.
Our trade mark services include:
Holding Redlich’s litigators are experienced in complex intellectual property litigation, so that each client can pursue full protection of its brands where alternative dispute resolution has not been successful.
Our further experience in internet-based disputes, including those relating to cybersquatting, means that we can ensure comprehensive protection of valuable brands.
We also work regularly with overseas agents (including to make Paris Convention and/or Madrid Protocol applications), enabling clients to establish an international trade mark portfolio based, where preferred, in Australia as the ‘home’ jurisdiction.
We frequently prepare and negotiate licensing, transfer, and other commercial agreements concerning intellectual property, and we can also ensure full exploitation of a client’s trade mark with appropriate controls and safeguards.