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Technology, Media & Telecommunications

Holding Redlich is a leading provider of innovative, high quality and responsive legal advice and solutions to the Australian telecommunications sector

Technology, Media & Telecommunications

The communications sector, encompassing telecommunications, media and digital technologies, is constantly evolving and changing.


In Australia, we are witnessing the rapid merging of content and telecommunications technologies, the emergence of online platforms opening up a global marketplace and the ever increasing availability of over-the-top (OTT) services. Australians have embraced these changes with enthusiasm. And we are only at the beginning of the evolution that will be created by the Internet of Things, the advent of 5G and the emergence of, amongst other technologies, virtual reality and bots.

This evolution creates exciting opportunities to innovate business models, provide differentiated products, access new markets and enhance customer service. But it also brings with it risks. Businesses need knowledgeable and commercially astute lawyers to work with them to stay ahead in this complex environment and to assist them in overcoming obstacles – providing cutting edge advice, guidance and solutions across a broad range of areas, including regulatory and competition law advice, M&A, JV and strategic partnership structuring and negotiations, data protection, privacy and cybersecurity advice, protection of intellectual property and dispute resolution.

At Holding Redlich we combine our knowledge of the law with our experience of the Australian regulatory environment, our relationships with Government agencies and regulators and our commercial acumen to assist our clients. We are experienced in advising all types of businesses in the communications sector, from start-ups to well established companies, recognising the different needs of each business. 

Our expertise includes:

Advertising and marketing

We have decades of experience in advising advertising agencies and marketing consultancies of all sizes, including Australia’s largest advertising and communications group Clemenger BBDO, on every aspect of their business.

We advise on client agreements, confidentiality, competitions and trade promotion lotteries, competition law, employment issues, intellectual property including copyright and trademarks, privacy and data protection, and compliance with every law and regulation applicable to the communication of advertisements to the public in Australia including the advertising codes administered by Ad Standards, the Australian Consumer Law, and classification by Free TV Australia.

Our aim is to assist our clients to achieve the creative objectives of an advertising or promotional campaign while full complying with Australian legal and regulatory requirements, and we have particular experience in advising on the adaptation of global advertising campaigns to comply with local laws, regulations and codes.

Broadcasting and content

Broadcasting and content delivery (across films, free-to-air television, subscription television and all types of online content) is heavily regulated in Australia with, to date, limited regulatory change to reflect changing business models and consumer behaviour. 

We have expertise in working with the two regulators, the Australian Communications and Media Authority (ACMA) and the Australian Competition and Consumer Commission (ACCC). We have successfully handled interactions with these regulators on behalf of our clients, including in obtaining approvals and consents required for the operation of their businesses. We are also able to work with you to resolve regulatory disputes in a measured and appropriate way. 

In addition to our regulatory expertise and experience in advising on compliance with relevant laws, regulations and codes, Holding Redlich has extensive transactional experience, including in advising on structuring and negotiating M&A transactions and strategic alliances and content arrangements.

Anticipated changes to Australia’s media control and ownership laws, as contained in the Broadcasting Services Act 1992 (Cth), may bring increased M&A activity in this area. We can assist you in structuring transactions and navigating any required competition law issues and approvals, including with respect to the soon to be updated ACCC Media Merger Guidelines.

Although we are able to assist in minimising the likelihood of litigation, we have also successfully acted for our clients in this area in legal proceedings at all levels of the Australian court systems.

We also provide expert advice to publishers, advertising agencies and advertisers on the issues relevant to the communication of content to the public, including consumer law, copyright, defamation and the advertising industry codes. Our clients include some of Australia’s largest and most successful advertising agencies and marketing consultancies and our services for them include providing training for their staff and establishing compliance programs.

Consumer protection

The Australian Consumer Law (ACL) is the cornerstone of Australia’s consumer protection regulation, including in the areas of advertising and marketing law. The ACL also has extensive application to general commercial dealings and transactions. The Telecommunications Act also imposes consumer protection obligations on telecommunications retail service providers, including through the Telecommunications Consumer Protection Code, which is in place under Part 6 of that Act.

Holding Redlich regularly advises on consumer protection laws, including in establishing compliance regimes and providing structuring and contractual advice. We have in-depth experience in handling consumer law disputes, navigating the misleading and deceptive conduct provisions of the Competition and Consumer Act and in dealing with the primary Australian consumer law regulator, the ACCC.

Copyright and other intellectual property

We have a depth of experience in the areas of copyright, trade marks, designs, domain names and confidential information. We regularly assist clients in conducting IP audits. We are experienced in putting in place contractual arrangements, including trademark and other licensing agreements, as well as in the enforcement and protection of intellectual property rights, including the conduct of litigation to obtain necessary remedies for our clients.


Malicious cyber activity is estimated to cost Australian businesses over $1 billion per annum. The threats from this type of activity, including distributed denial of service attacks, phishing, data theft and ransomware, are likely to increase over time. We are able to assist you in putting in place a cybersecurity strategy to ensure that you are able to limit the risk of adverse consequences arising from such activity. 

Attached here is a brochure outlining our experience and the assistance we are able to provide.

Data and privacy

The effective collection, protection and use of data, particularly personal information, is critical in the communications sector. Australia has a complex regulatory regime in this area, which continues to change. Regulation is contained not only in the Privacy Act 1988 (Cth), but also in the Telecommunications Act 1997 (Cth), as well as other legislation, regulations and codes.

Holding Redlich has extensive experience enabling it to assist clients in putting in place compliance processes and systems to collect, protect and use personal data in compliance with these laws and to mitigate the broader risks in this area. We are able to undertake audits to ensure that your systems comply with all relevant regulations and best practice.

We can assist you to implement strategies to minimise adverse outcomes if things do go wrong, including to manage reputational issues and to help you navigate regulatory requirements, including the new mandatory data breach notification scheme to be implemented under the Privacy Amendment (Notifiable Data Breaches) Act 2017 (Cth).

We will proactively work with you in dealing with relevant regulators, including the Office of the Australian Information Commissioner.

Attached here is a brochure outlining our expertise in assisting clients to use and manage their data assets.


Defamation in Australia is governed by substantially uniform legislation in each State and Territory as well as the common law. Holding Redlich is experienced in advising publishers and broadcasters on defamation issues and in acting for plaintiffs and defendants in defamation proceedings.

Information technology

Our IT clients include vendors and purchasers across a broad range of industries, e-tailers, Government departments and agencies and technology users of all types and sizes. 

We are experts in drafting and advising on agreements for IT services (including cloud-based services) and for the licensing, maintenance and support of software, including the provision of online applications and hosting services. Our lawyers apply their extensive legal and industry knowledge to ensure that contractual arrangements and structures protect our clients and achieve their desired commercial outcomes. Our transaction experience includes large and complex system implementation and integration structuring arrangements. 

We also provide strategic advice to clients regarding IT and project-related disputes and we are experienced in resolving disputes as efficiently as possible through negotiation, mediation, arbitration and litigation.

Screen production, distribution and finance

Our list of production credits on major local and international film and television projects is extensive and impressive. We have acted for and advised a significant proportion of Australia’s screen producers, broadcasters and government agencies, including Screen Australia, Screen NSW, Film Victoria, Screen Queensland, the Australian Children’s Television Foundation, the Australian Centre for the Moving Image, the Australian Film Television and Radio School and the National Film and Sound Archive.

Please click here to view our brochure on Australian Screen Production Incentives and Official International Co-Productions.

Telecommunications services

Telecommunications infrastructure encompasses not only physical networks but – for mobile and wireless networks - spectrum, a key enabler of communications services. We can help you navigate the complex, and changing, regulatory regime for operation and access to networks and licensing of spectrum.

We can assist you to obtain any necessary licences required for your business and to comply, in the delivery of retail telecommunications services, with the requirements of the Telecommunications Act and the numerous codes and regulations under that legislation.

Our experts are able to structure and negotiate relevant contractual arrangements, including for peering, data and call centres and colocation agreements.


  • acting for Southern Cross Austereo in the Today FM royal "prank" call case, including in regulatory investigations in Australia and the UK and in Federal Court and High Court proceedings against ACMA. This highly complex and sensitive matter involved the provision of strategic advice on legal and regulatory issues as well as crisis management
  • acting for a major digital music distribution company, including in establishing a joint venture, the creation of a music streaming service, the supply of digital audio programming, preparing content licences and customer terms and conditions, the development of digital apps and, ultimately, advising on the sale of the company
  • providing advice to international clients on Australian regulation governing the collection and use of data, including in the creation of derivative statistical and risk assessment products
  • acting for Fairfax Media in successfully defending Federal Court proceedings brought by a rival publisher alleging misuse of market power and anti-competitive conduct
  • advising a private equity fund in the divestment of the magazine publishing group nextmedia to a German-based media conglomerate.
  • acting for the shareholders of an Australian advertising agency in respect of its acquisition by a US communications group.
  • acting for Southern Cross Austereo in the divestiture of two regional Queensland radio stations, including the preparation of all commercial documentation and dealings with ACMA
  • providing competition law advice to a global manufacturer and distributor of physical media products relating to proposed acquisitions, including obtaining necessary merger approvals from the ACCC
  • acting for the Privacy Commissioner in high-profile merits review proceedings in the Administrative Appeals Tribunal regarding a determination that a global crowdsourcing marketplace operator had breached the Privacy Act
  • providing advice to a producer and distributor of educational video content and supplier of a cloud-based educational content platform on various issues, including international licensing and distribution arrangements and intellectual property protection
  • advising a major retail centre manager in an investigation by the Privacy Commissioner regarding use of closed circuit television cameras at its managed facilities and assisting that client to upgrade its privacy policies and procedures
  • providing privacy law advice to a statutory regulator and defending appeals concerning alleged breach of privacy laws
  • acting for a television network in connection with a strategic partnership with an international media company for the licensing of content and co-branding of television and online channels
  • advising on compliance with the credit reporting provisions of the Privacy Act and the development of product and data sharing agreements to comply with the Privacy Act
  • acting for Systems Advisers Group, a global provider of IT business support systems, in various matters arising from the appointment of voluntary administrators to its Australian subsidiary, including advising on IT contracts and the establishment of a new business entity and defending claims alleging breach of contract
  • acting for Fremantle Media Australia in NSW court proceedings commenced by a high-profile performer alleging breach of contract and misleading or deceptive conduct
  • acting for a number of clients in defamation proceedings, including where the defamatory imputations have been published on Twitter, Facebook and other social media sites
  • providing advertising clearance advice for a number of Australian advertising agencies, including advising on the changes necessary to global product advertising for a multinational technology company
  • advising a retail franchisor on privacy law compliance issues for its franchisees, including in respect of its communication strategy and end user loyalty program documentation and processes
  • acting for all levels of Government (local, State and Federal) in preparing privacy, right to information and data security contractual provisions
  • advising an insurer on various privacy issues around the use of cloud providers for the storage of sensitive information and preparing appropriate contractual provisions to protect the insurer
  • acting for the producers of Mad Max Fury Road, Happy Feet 2, Knowing, Sanctum, Deepsea Challenge, Oranges and Sunshine, The Sapphires and Cleverman.

Recent Posts

23 September 2020 - Knowledge

Ad Standards upholds first complaint under body image rule

#Technology, Media & Telecommunications

A Calvin Klein ad was recently found to breach the Australian Association of National Advertisers Code of Ethics for advertising that promotes an unrealistic body image.

26 August 2020 - Knowledge

Advertising in the time of COVID-19 – how to avoid breaching community standards on health and safety

#Technology, Media & Telecommunications, #COVID-19

Ad Standards has recently determined that advertisements showing conduct contravening COVID-19 health and safety orders will likely breach the Australian Association of National Advertisers Code of Ethics.

19 August 2020 - Knowledge

Let’s get back to work – how can Australian producers access the Temporary Interruption Fund?

#Technology, Media & Telecommunications, #Corporate & Commercial Law, #COVID-19

Designed to get the Australian film industry back to work, we take a look at the eligibility requirements for Australian producers seeking to access the Temporary Interruption Fund.

12 August 2020 - Knowledge

New NSW defamation laws: A shift in balance between free speech and the protection of individual rights?

#Dispute Resolution & Litigation, #Technology, Media & Telecommunications

Amendments to defamation law – the first since 2005 – have recently been passed by the NSW Parliament. We discuss the key changes, which are expected to be implemented nationwide.

12 August 2020 - Knowledge

‘Your explicit consent’ – what it means and why the ACCC is taking Google to court (again)

#Technology, Media & Telecommunications, #Competition & Consumer Law, #Data & Privacy

We discuss why the ACCC thinks Google misled consumers to agree to a 2016 privacy policy change that allows a more extensive collection of personal information, and what implications this might have for all businesses.

05 August 2020 - Knowledge

Hitting it out of the park: The ACCC’s draft News Media and Digital Platforms Mandatory Bargaining Code

#Technology, Media & Telecommunications

The ACCC’s newly released proposed Mandatory Bargaining Code seeks to address concerns that Google and Facebook do not adequately compensate Australia’s traditional media companies for use of their content and the implications that this has for public interest journalism in Australia.

28 July 2020 - Knowledge

Australia’s controversial Assistance & Access Act: Review by Independent Monitor completed

#Technology, Media & Telecommunications

In early July 2020 the Attorney-General tabled in Parliament the review undertaken by the Independent National Security Legislation Monitor into Australia’s controversial Assistance & Access Act.

21 July 2020 - Knowledge

Advertising & Marketing Law: Loss of reputation is the real cost of misleading advertising (part 2)

#Technology, Media & Telecommunications

In this second instalment on common issues in advertising, we explore what brands can do to ensure their advertising is not considered misleading and deceptive, and consider the real cost of breaching these laws.

21 July 2020 - Knowledge

Australia is ready when you are Mr DeMille

#Technology, Media & Telecommunications

Last week, the Australian Government announced a $400 million top-up to the Location Offset which means that eligible large budget international films and television projects which shoot in Australia will be able to receive a rebate of approximately 30 per cent of their Australian production expenditure.

15 July 2020 - Knowledge

Advertising & Marketing Law: The vital importance of clearing pre-existing material (part 1)

#Technology, Media & Telecommunications

The use of celebrities, brands and other third party content in advertising is common, but not without risk. If you don’t take steps to properly clear and permission the material you use, you may be on the receiving end of expensive legal proceedings.

15 July 2020 - Knowledge

Government announces plan to support Australia’s creative economy

#Technology, Media & Telecommunications, #Corporate & Commercial Law, #COVID-19

We outline the four key initiatives under the Government’s new JobMaker plan to help Australia’s arts and entertainment industry get back on its feet post-COVID-19.

16 June 2020 - Knowledge

Advertising agencies and the law: Liability for the content of advertisements (part 4)

#Technology, Media & Telecommunications

In the last of our four-part series, we examine the liability for the content created by advertising agencies and why prudent advertisers should ensure they ultimately vet the content created for them by others prior to it being published.