Artboard 1Icon/UI/CalendarIcons/Ionic/Social/social-pinterestIcon/UI/Video-outline

Technology, Media & Telecommunications

Holding Redlich is a leading provider of innovative, high quality and responsive legal advice and solutions to the Australian technology, telecommunications and media sectors.

Technology, Media & Telecommunications

The communications sector, encompassing telecommunications, media and digital technologies, is constantly evolving and changing.


In Australia, we are witnessing the rapid merging of content and telecommunications technologies, the emergence of online platforms opening up a global marketplace and the ever increasing availability of over-the-top (OTT) services. Australians have embraced these changes with enthusiasm.

This evolution creates exciting opportunities to innovate business models, provide differentiated products, access new markets and enhance customer service. But it also brings with it risks. Businesses need knowledgeable and commercially astute lawyers to work with them to stay ahead in this complex environment and to assist them in overcoming obstacles – providing cutting edge advice, guidance and solutions across a broad range of areas, including regulatory and competition law advice, M&A, JV and strategic partnership structuring and negotiations, data protection, privacy and cybersecurity advice, protection of intellectual property and dispute resolution.

At Holding Redlich we combine our knowledge of the law with our experience of the Australian regulatory environment, our relationships with Government agencies and regulators and our commercial acumen to assist our clients. We are experienced in advising all types of businesses in the communications sector, from start-ups to well established companies, recognising the different needs of each business.

Our expertise includes:

Advertising and marketing

We have decades of experience in advising advertising agencies and marketing consultancies of all sizes, including Australia’s largest advertising and communications group Clemenger BBDO, on every aspect of their business.

We advise on client agreements, confidentiality, competitions and trade promotion lotteries, competition law, employment issues, intellectual property including copyright and trademarks, privacy and data protection, and compliance with every law and regulation applicable to the communication of advertisements to the public in Australia including the advertising codes administered by Ad Standards, the Australian Consumer Law, and classification by Free TV Australia.

Our aim is to assist our clients to achieve the creative objectives of an advertising or promotional campaign while full complying with Australian legal and regulatory requirements, and we have particular experience in advising on the adaptation of global advertising campaigns to comply with local laws, regulations and codes.

Read our chapter in the latest The Legal 500: Advertising & Marketing guide for an overview of Australia's advertising and marketing law, regulations, restrictions and current issues affecting the industry.

Broadcasting and content

Broadcasting and content delivery (across films, free-to-air television, subscription television and all types of online content) is heavily regulated in Australia with, to date, limited regulatory change to reflect changing business models and consumer behaviour. 

We have expertise in working with the two regulators, the Australian Communications and Media Authority (ACMA) and the Australian Competition and Consumer Commission (ACCC). We have successfully handled interactions with these regulators on behalf of our clients, including in obtaining approvals and consents required for the operation of their businesses. We are also able to work with you to resolve regulatory disputes in a measured and appropriate way. 

In addition to our regulatory expertise and experience in advising on compliance with relevant laws, regulations and codes, Holding Redlich has extensive transactional experience, including in advising on structuring and negotiating M&A transactions and strategic alliances and content arrangements.

Anticipated changes to Australia’s media control and ownership laws, as contained in the Broadcasting Services Act 1992 (Cth), may bring increased M&A activity in this area. We can assist you in structuring transactions and navigating any required competition law issues and approvals, including with respect to the soon to be updated ACCC Media Merger Guidelines.

Although we are able to assist in minimising the likelihood of litigation, we have also successfully acted for our clients in this area in legal proceedings at all levels of the Australian court systems.

We also provide expert advice to publishers, advertising agencies and advertisers on the issues relevant to the communication of content to the public, including consumer law, copyright, defamation and the advertising industry codes. Our clients include some of Australia’s largest and most successful advertising agencies and marketing consultancies and our services for them include providing training for their staff and establishing compliance programs.

Consumer protection

The Australian Consumer Law (ACL) is the cornerstone of Australia’s consumer protection regulation, including in the areas of advertising and marketing law. The ACL also has extensive application to general commercial dealings and transactions. The Telecommunications Act also imposes consumer protection obligations on telecommunications retail service providers, including through the Telecommunications Consumer Protection Code, which is in place under Part 6 of that Act.

Holding Redlich regularly advises on consumer protection laws, including in establishing compliance regimes and providing structuring and contractual advice. We have in-depth experience in handling consumer law disputes, navigating the misleading and deceptive conduct provisions of the Competition and Consumer Act and in dealing with the primary Australian consumer law regulator, the ACCC.

Copyright and other intellectual property

We have a depth of experience in the areas of copyright, trade marks, designs, domain names and confidential information. We regularly assist clients in conducting IP audits. We are experienced in putting in place contractual arrangements, including trademark and other licensing agreements, as well as in the enforcement and protection of intellectual property rights, including the conduct of litigation to obtain necessary remedies for our clients.


Malicious cyber activity is estimated to cost Australian businesses over $1 billion per annum. The threats from this type of activity, including distributed denial of service attacks, phishing, data theft and ransomware, are likely to increase over time. We are able to assist you in putting in place a cybersecurity strategy to ensure that you are able to limit the risk of adverse consequences arising from such activity. 

Read our chapter in the latest Global Data Review Insight Handbook to learn more about cybersecurity laws in Australia and best practices for responding to breaches.

Data and privacy

The effective collection, protection and use of data, particularly personal information, is critical in the communications sector. Australia has a complex regulatory regime in this area, which continues to change. Regulation is contained not only in the Privacy Act 1988 (Cth), but also in the Telecommunications Act 1997 (Cth), as well as other legislation, regulations and codes.

Holding Redlich has extensive experience enabling it to assist clients in putting in place compliance processes and systems to collect, protect and use personal data in compliance with these laws and to mitigate the broader risks in this area. We are able to undertake audits to ensure that your systems comply with all relevant regulations and best practice.

We can assist you to implement strategies to minimise adverse outcomes if things do go wrong, including to manage reputational issues and to help you navigate regulatory requirements, including the new mandatory data breach notification scheme to be implemented under the Privacy Amendment (Notifiable Data Breaches) Act 2017 (Cth).

We will proactively work with you in dealing with relevant regulators, including the Office of the Australian Information Commissioner.


Defamation in Australia is governed by substantially uniform legislation in each State and Territory as well as the common law. Holding Redlich is experienced in advising publishers and broadcasters on defamation issues and in acting for plaintiffs and defendants in defamation proceedings.

Information technology

Our IT clients include vendors and purchasers across a broad range of industries, e-tailers, Government departments and agencies and technology users of all types and sizes. 

We are experts in drafting and advising on agreements for IT services (including cloud-based services) and for the licensing, maintenance and support of software, including the provision of online applications and hosting services. Our lawyers apply their extensive legal and industry knowledge to ensure that contractual arrangements and structures protect our clients and achieve their desired commercial outcomes. Our transaction experience includes large and complex system implementation and integration structuring arrangements. 

We also provide strategic advice to clients regarding IT and project-related disputes and we are experienced in resolving disputes as efficiently as possible through negotiation, mediation, arbitration and litigation.

Screen production, distribution and finance

Our list of production credits on major local and international film and television projects is extensive and impressive. We have acted for and advised a significant proportion of Australia’s screen producers, broadcasters and government agencies, including Screen Australia, Screen NSW, Film Victoria, Screen Queensland, the Australian Children’s Television Foundation, the Australian Centre for the Moving Image, the Australian Film Television and Radio School and the National Film and Sound Archive.

Please click here to view our brochure on Australian Screen Production Incentives and Official International Co-Productions.

Telecommunications services

Telecommunications infrastructure encompasses not only physical networks but – for mobile and wireless networks - spectrum, a key enabler of communications services. We can help you navigate the complex, and changing, regulatory regime for operation and access to networks and licensing of spectrum.

We can assist you to obtain any necessary licences required for your business and to comply, in the delivery of retail telecommunications services, with the requirements of the Telecommunications Act and the numerous codes and regulations under that legislation.

Our experts are able to structure and negotiate relevant contractual arrangements, including for peering, data and call centres and colocation agreements.


  • acting for Southern Cross Austereo in the Today FM royal "prank" call case, including in regulatory investigations in Australia and the UK and in Federal Court and High Court proceedings against ACMA. This highly complex and sensitive matter involved the provision of strategic advice on legal and regulatory issues as well as crisis management
  • acting for a major digital music distribution company, including in establishing a joint venture, the creation of a music streaming service, the supply of digital audio programming, preparing content licences and customer terms and conditions, the development of digital apps and, ultimately, advising on the sale of the company
  • providing advice to international clients on Australian regulation governing the collection and use of data, including in the creation of derivative statistical and risk assessment products
  • acting for Fairfax Media in successfully defending Federal Court proceedings brought by a rival publisher alleging misuse of market power and anti-competitive conduct
  • advising a private equity fund in the divestment of the magazine publishing group nextmedia to a German-based media conglomerate.
  • acting for the shareholders of an Australian advertising agency in respect of its acquisition by a US communications group.
  • acting for Southern Cross Austereo in the divestiture of two regional Queensland radio stations, including the preparation of all commercial documentation and dealings with ACMA
  • providing competition law advice to a global manufacturer and distributor of physical media products relating to proposed acquisitions, including obtaining necessary merger approvals from the ACCC
  • acting for the Privacy Commissioner in high-profile merits review proceedings in the Administrative Appeals Tribunal regarding a determination that a global crowdsourcing marketplace operator had breached the Privacy Act
  • providing advice to a producer and distributor of educational video content and supplier of a cloud-based educational content platform on various issues, including international licensing and distribution arrangements and intellectual property protection
  • advising a major retail centre manager in an investigation by the Privacy Commissioner regarding use of closed circuit television cameras at its managed facilities and assisting that client to upgrade its privacy policies and procedures
  • providing privacy law advice to a statutory regulator and defending appeals concerning alleged breach of privacy laws
  • acting for a television network in connection with a strategic partnership with an international media company for the licensing of content and co-branding of television and online channels
  • advising on compliance with the credit reporting provisions of the Privacy Act and the development of product and data sharing agreements to comply with the Privacy Act
  • acting for Systems Advisers Group, a global provider of IT business support systems, in various matters arising from the appointment of voluntary administrators to its Australian subsidiary, including advising on IT contracts and the establishment of a new business entity and defending claims alleging breach of contract
  • acting for Fremantle Media Australia in NSW court proceedings commenced by a high-profile performer alleging breach of contract and misleading or deceptive conduct
  • acting for a number of clients in defamation proceedings, including where the defamatory imputations have been published on Twitter, Facebook and other social media sites
  • providing advertising clearance advice for a number of Australian advertising agencies, including advising on the changes necessary to global product advertising for a multinational technology company
  • advising a retail franchisor on privacy law compliance issues for its franchisees, including in respect of its communication strategy and end user loyalty program documentation and processes
  • acting for all levels of Government (local, State and Federal) in preparing privacy, right to information and data security contractual provisions
  • advising an insurer on various privacy issues around the use of cloud providers for the storage of sensitive information and preparing appropriate contractual provisions to protect the insurer
  • acting for the producers of Mad Max Fury Road, Happy Feet 2, Knowing, Sanctum, Deepsea Challenge, Oranges and Sunshine, The Sapphires and Cleverman.

Art & Law Insights – 2021 Global Legal Briefing

Our national team has joined more than 20 art institutions and law firms across the globe to investigate the legal implications resulting from some of the most innovative initiatives in the art world. Findings for Australia, as well as insights specific to other jurisdictions around the world, can be found in this comprehensive guide produced by Italian law firm Zaglio Orizio e Associati.

Download the guide

Recent Posts

14 January 2024 - Knowledge

The ACCC has social media influencers in its sights

#Technology, Media & Telecommunications

The Australian Competition and Consumer Commission has released a report following its internet ‘sweep’ of testimonials and endorsements by social media influencers. We look at the key findings and the regulator’s proposed action.

14 December 2023 - Knowledge

Top five trends for Australian Government legal practice in 2024

#Government, #Data & Privacy, #Technology, Media & Telecommunications

With 2024 just around the corner, we look at emerging trends for Australian Government legal practice for the year ahead.

06 December 2023 - Knowledge

Changes to the Children’s Advertising Code are here

#Technology, Media & Telecommunications, #Corporate & Commercial Law

The Australian Association of National Advertisers’ new Children’s Advertising Code came into effect on 1 December 2023. Brands and advertisers need to reassess how they advertise to children.

03 October 2023 - Knowledge

Queensland Government Bulletin: Key issues in contracting under QITC

#Government, #Procurement, #Technology, Media & Telecommunications

With the Queensland Information Technology Contracting (QITC) framework now well established, it is timely to look at the some of the key issues that can arise for government when using the framework.

19 September 2023 - Knowledge

Australia is now an even more attractive destination for global screen production

#Technology, Media & Telecommunications, #Corporate & Commercial Law

Recent changes to the Australian tax incentive/rebate for large budget screen production in Australia, the Location Offset, further enhance the financial and other benefits of producing Down Under. We look at the main changes, new requirements from 1 July 2023 and who can apply.

19 September 2023 - Knowledge

Five steps for success when adopting legal technology in-house

#Technology, Media & Telecommunications, #Corporate & Commercial Law

Legal technology provides amazing tools to improve client service and efficiency for in-house teams, but it can be hard to know where to start. We share five steps that will set you on the path to success when adopting legal technology in-house.

28 June 2023 - Knowledge

Ad Standards year in review: Lessons for brands and advertisers

#Technology, Media & Telecommunications

Ad Standards recently released its yearly Review of Operations, offering brands and advertisers helpful insight into the types of advertisements most likely to attract complaints and the most topical issues for consumers and regulators.

03 May 2023 - Knowledge

Privacy and AI – what are the risks?

#Technology, Media & Telecommunications, #Data & Privacy, #Intellectual Property

We look at the hidden privacy risks associated with the use of AI models and why you should exercise caution before sharing your personal details.

26 April 2023 - Knowledge

Taking a gamble: Proposed reforms to the National Classification Scheme

#Technology, Media & Telecommunications

The federal government has proposed new rules, including for classifying video games with simulated gambling and paid loot boxes, aiming to protect vulnerable players and modernise the National Classification Scheme. How will this impact the industry?

23 January 2023 - Knowledge

Treasury commences consultation on regulation of Digital Platforms

#Technology, Media & Telecommunications

The Australian Treasury has commenced a process of consultation with stakeholders on the new, far-reaching regulation of large digital platforms which is proposed by the Australian Competition & Consumer Commission (ACCC) in its fifth interim report of the Digital Platform Services Inquiry.

14 December 2022 - Knowledge

When trouble calls: A wrap-up of telco regulatory action in 2022

#Technology, Media & Telecommunications

The ACMA and the ACCC have been very active in the telco space this year, pursuing a number of phone and internet providers on various issues. We summarise a selection of these in this wrap-up.

15 November 2022 - Knowledge

Media Policy Priorities of the Albanese Government

#Technology, Media & Telecommunications, #Government

In a wide-ranging keynote address to the Communications and Media Law Association in Sydney this week Federal Communications Minister, the Hon Michelle Rowland MP outlined the media policy priorities of the Albanese Government.