Blair has over 18 years’ experience in the area of Intellectual Property (IP) in Australia and New Zealand. He is widely regarded as a preeminent expert in trade mark and patent law. Blair was named as a highly recommended lawyer for Intellectual Property in The Legal 500 Asia Pacific, 2019.
In 2013, he founded the Australian office of New Zealand’s largest IP firm and managed a team of over 20 IP professionals. Blair regularly advises a diverse client base including food and beverage, skincare and cosmetics, entertainment, media, IT, fashion, finance, and celebrity endorsements.
His clients include start-up ventures, individuals, celebrities, and small to medium companies. More recently, Blair has worked with the commonwealth government to devise a global branding strategy and filed trade mark applications in over 120 countries.
Blair currently manages over 2000 trade marks in Australia and overseas and represents the IP interests of over 250 clients.
Blair’s expertise includes:
Blair has significant experience in trade marks, copyright, design, and patent strategies. While his specialisation is mainly trade marks, he also has experience in all forms of IP litigation including trade mark infringement, patent litigation and breach of confidence matters.
Blair’s experience includes:
Law Society of New South Wales
New Zealand Law Society
Intellectual Property Society of Australia and New Zealand (IPSANZ)
International Trade Mark Association (INTA)
Committee member for INTA Enforcement and Oppositions
09 July 2019 - Knowledge
#Intellectual Property, #Technology, Media & Telecommunications
As many businesses would know, picking a trade mark is not easy. Just ask US celebrity Kim Kardashian who had selected the name ‘kimono’ for her new shapewear range, but has since been accused of neglecting cultural considerations, prompting the Japanese Trade Marks Office to dispatch an envoy of IP lawyers to discuss the application with the United States Patent and Trade mark Office. We look at the latest on this matter – and the key lessons for business when selecting a trade mark.