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Sarah Cass


Senior Associate - Sydney

Areas of Expertise

Corporate & Commercial Law


Sarah is a Senior Associate in our Sydney Corporate and Commercial group. Sarah has diverse expertise in transactional and regulatory matters. Prior to joining Holding Redlich, Sarah held several public sector positions in both Australia and the United Kingdom and has both extensive transactional experience and a detailed understanding of regulatory processes and procedure, particularly in the areas of competition, consumer protection and privacy. Sarah is also able to assist clients in taking a strategic approach to interactions with government agencies and regulators and successfully navigating these processes.


Sarah’s experience includes:

  • acting for government agencies and corporates in negotiating telecommunications and IT and software services contracts
  • acting for communications organisations advising on compliance with regulatory regimes, including content regulation, and Australian Communications and Media Authority engagement
  • acting for corporates in making submissions to Government consultation processes
  • acting for corporates to ensure compliance with the Competition and Consumer Act and other Australian law and regulation, including competition, consumer protection and privacy issues relating to technology, telecommunications and ad tech
  • acting for government agencies and corporates in relation to privacy and data protection obligations and enforcement, including:
    • advising on the consumer data right privacy safeguards and associated regulatory powers
    • advising on data breach notification policies, preparing those policies and providing training on implementation
    • drafting privacy policies and related internal processes and procedures, including providing advice and training on the most effective ways of achieving privacy by design in the implementation of internal processes and procedures.
  • working with corporates in establishing cyber security frameworks and related cyber security internal processes and procedures (including advice on digital privacy)
  • advising on government decision making and management of legal risks, statutory interpretation and judicial review proceedings
  • acting for government agencies in regulatory investigations, compliance and enforcement activities.


NSW Law Society


07 July 2020 - Knowledge

The importance of compliance with the Spam Act

#Data & Privacy

In light of recent action taken against Woolworths and Optus for breaches of the Spam Act, businesses should ensure they have processes and procedures in place to comply with this legislation.

20 May 2020 - Knowledge

Liability for breaches of Australia’s Privacy Act to increase but class actions unlikely to be supported

#Data & Privacy, #COVID-19

The Australian Privacy Commissioner has signalled an intent to increase regulatory action and the Government is likely in the short term to introduce reforms to increase the penalties under Australia’s privacy legislation, though it is unlikely those reforms will result in an increase in class actions.

13 May 2020 - Knowledge

Your data questions answered

#Data & Privacy, #Technology, Media & Telecommunications

Our data & privacy team set out a comprehensive Q&A that answers common questions relating to Australia’s national privacy regulatory framework and data-related issues.

25 March 2020 - Knowledge

Discussion: The future of privacy regulation in Australia

#Data & Privacy

Tune into our latest analysis on the expected changes to Australia’s privacy regulatory landscape over 2020/21 in this webinar presented by partner Angela Flannery and senior associate Sarah Cass.

03 March 2020 - Knowledge

Next regulatory steps taken for Australia’s consumer data right

#Data & Privacy

The OAIC issued its CDR Privacy Safeguard Guidelines on 24 February 2020, which is one more regulatory step forward in the implementation of the Consumer Data Right.